There are few events in the motorcycling world that capture the raw energy of bikes, creativity, and community quite like The 100 Concern. Billed as “The Ultimate Festival of Motorcycle Culture”, this is an annual celebration that does more than just put bikes on display—it intertwines speed, design, adventure, and human stories in an immersive weekend of two-wheeled wonder. Moto Craft
What is The 100 Concern?
Taking place August 1-3, 2025, at Base31 in Prince Edward County, Ontario, The 100 Concern is a multi-day festival combining:
-
Custom & vintage motorcycles curated by leading museums and builders. Moto Craft
-
Art, film, and photography exhibits that explore and celebrate motorcycle culture. Moto Craft
-
Daredevil stunt shows (like the Wall of Death and the Highway Heathens) to push your adrenaline. Moto Craft
-
Adventure and off-road rides, demo rides of major OEMs, adventure rally routes, and trail zones. Moto Craft
-
Live music, local food & drink, vendor village, and camping options—making it not just a show, but a full experience. Moto Craft
Why It’s More Than a Motorcycle Show
The 100 Concern sets itself apart in several ways:
-
Blend of Culture & Lifestyle
You’re not simply seeing bikes: you’re seeing the people behind them, the art they inspire, the music, and the tales of travel and mechanics. The event leans heavily into storytelling and experience. Moto Craft -
Immersive Environments
From the Wall of Death shows to trail riding, demo rides, camping, art lounges—everything is designed so you live it, not just spectate. You can camp on site, wander through vendor villages, engage in workshops or speaker panels. Moto Craft -
Community & Collaboration
The 100 Concern brings together celebrity builders, local craftspeople, gear vendors, and motorcycle clubs. It’s a space both for experts and newcomers. And it’s not just about someone showing off a custom bike—it’s about conversation, growth, and mutual passion. Moto Craft -
Adventure + Art
Riders can take scenic rally routes (with GPX files), demo rides, or hit up off-road or trail zones. Meanwhile, artists and photographers are invited to exhibit and share their visions. The interplay of adventure and artistry is part of what gives The 100 Concern its vibe. Moto Craft
Highlights to Watch For
If you plan to attend The 100 Concern, here are things you likely won’t want to miss:
-
The Wall of Death shows—thrilling, daring, and visually spectacular. Moto Craft
-
The Canada Rides Adventure Rally—scenic, self-guided routes for all kinds of riders. Moto Craft
-
The curated custom & vintage motorcycle exhibit (in collaboration with the Haas Moto Museum) which features some of the most interesting builds. Moto Craft
-
Live musical performances—especially the marquee concert Saturday night; when music and motorcycles share the stage, the energy is unmatched. Moto Craft
-
Vendor Village & Local Food—local flavors, craft goods, moto gear. It’s always fun to explore and find unexpected gems. Moto Craft
Things To Know Before You Go
-
Passes & Pricing: There are day passes, weekend passes, and camping add-ons. Kids under 12 are free. Moto Craft
-
Camping onsite is encouraged; it's part of the full festival experience. Options range from tent camping to glamped up camper-vans. Moto Craft
-
Getting There: The venue Base31 is a large, repurposed WWII air base with many amenities, set in a beautiful part of Prince Edward County. It’s scenic, worth turning the trip itself into part of the adventure. Moto Craft
-
Schedules are varied and packed—shows, rides, exhibits, food, art, and late-night entertainment. So planning (which parts you must see) helps. Moto Craft
Why It Appeals to Motorcycle Fans
For folks who love motorcycles, The 100 Concern is like hitting a sweet spot: it embraces the mechanical — the roar of engines, custom builds, speed — while also diving into the emotional and aesthetic dimensions—heritage, art, stories, community.
Even someone who isn’t deeply into motorcycles may find something to love—the music, the art, the adventure. It’s built to engage all the senses.